GOOD SAM | RENTALS LAUNCH CAMPAIGN

After a successful rebrand, Good Sam wanted to expand its roster of offerings for RV and outdoor enthusiasts into the tech world. By launching an RV rental platform, we would be able to reach those who wanted to sample the lifestyle before purchasing, as well as create a platform to securely assist those willing to rent.

With competitors like Outdoorsy and RVShare, it was imperative for us to portray what we felt this platform could accomplish. In tandem with the product launch, we released our ‘Experience More’ campaign. We wanted to create a story that felt aspirational for potential renters and provide personal value for our owners.

We successfully onboarded roughly 2,000 RVs onto the platform during the tail end of peak season in order to set ourselves up for success when the demand increased the following season.