Visibly

Understandably there’s a lot of hesitancy to update a prescription online. Will it be complicated? Will it be accurate? We had the data to prove that our test’s accuracy is on par with a Phoropter, next was to demonstrate how quick and easy it was to complete. Collectively we launched a step by step video, email, social ads and a LP to create a lead gen campaign based around the ease of taking an online vision test from home.

GOAL - Empower consumers to explore the simplicity of our new technology and sign up for our service.